21 February 2011

Hyundai plays 2011 Cricket World Cup with Sachin Tendulkar and Shahrukh Khan for better brand recall.

Hyundai

But once every 4 years comes a month when Shahrukh Khan is taken over by Sachin Tendulkar & boys. That is the month of the Cricket World Cup and being the official car partner for the 2011 World Cup, Hyundai hopes of creating a better brand recall.

Reportedly Hyundai cars will be used as the official mode of transport for players and other officials throughout the tournament. There will be other initiatives to attract the customers as well such as official world cup merchandise is to be made available at the dealerships and tickets are to be offered to contest winners. Also the world cup matches will be screened in different malls in Delhi, Mumbai and Chennai.

Source: http://www.motoism.com/20110220263/latest/hyundai-plays-2011-cricket-world-cup-with-sachin-tendulkar-and-shahrukh-khan-for-better-brand-recall.html

Shah Rukh Khan in prison!

Here's looking at the Don in a Malaysian jail

The long hands of the law have finally caught up and landed the most wanted man in prison. Here's a first look at Shah Rukh Khan in the Malaysia schedule of Don 2.


The star has been currently filming for the sequel in Kuala Lumpur and Langkawi.


Shah Rukh Khan shooting for Don 2 in Malaysia

Says a unit source, "The sequences being filmed have the cops tail him and arrest the Don. This has left his folks bewildered as they firmly believed in his dictum: "Don ko pakadna mushkil hi nahi namumkim hai."

Ace up his sleeve?

Adds the source, "Obviously, there is an ace up his sleeve because the Don has already masterminded a prison break."

SRK who shot with several local Malaysian artistes had to indulge in a lot of physically taxing sequences.

He had to take on the inmates of the jail those who dared to question how he landed up behind the high walls.
King Khan is joined by co-stars Priyanka Chopra and Boman Irani for the schedule.

The star, who sports a special hairdo for his jail sequence, has been getting muddy and dirty as he packs punches with the inmates.

Produced by Ritesh Sidhwani and Farhan Akhtar (who is also directing the flick), the movie is slated for a December release.

Source: http://www.mid-day.com/entertainment/2011/feb/210211-Shah-Rukh-Khan-Don-2-Malaysia.htm

Snaptu: Adi legally aids Shah Rukh

A popular Singaporean actor will play Shah Rukh's lawyer in Don 2

Singaporean actor Adi Putra makes his Bollywood debut in Farhan Akhtar's Don sequel. He plays Shah Rukh's lawyer in the film. The popular actor was selected after several…

Snaptu: Adi legally aids Shah Rukh

A popular Singaporean actor will play Shah Rukh's lawyer in Don 2

Singaporean actor Adi Putra makes his Bollywood debut in Farhan Akhtar's Don sequel. He plays Shah Rukh's lawyer in the film. The popular actor was selected after several…

'Don 2' follows SRK's character into a different adventure: Farhan

Q. How has life been lately?

Hectic. Everything is going great. 2010 just swished by. It was an exhausting year. I am hoping that all the hard work pays off this year. Fortunately, my wife and daughters could join me during my long schedules in Spain (for 'Zindagi Na Milegi Dobara') and Berlin ('Don 2').

Q. Do you get to spend enough time with your daughters?

How do you define 'enough'? They're happy children. The older one is a lot aware of what I do. She has begun to understand what I do. As of now she's more reactive to the music in my cinema. Even the younger one loves the 'Rock On' music. Now both my daughters are into the music of Zoya's 'Zindagi Na Milegi Dobara'.

Q. How was the long first schedule of 'Don 2-The Chase Continues' in Berlin?

I haven't really figured out the full title. As of now it's just 'Don 2'. It follows Shah Rukh's character into a different adventure. Yes, the character has grown.

Q. Will there be a 'Don 3'?

Yes, why not? Let's see. I do enjoy making 'Don'. Right now I'm just happy creating a whole new story for this character. It's a big challenge for me. We are 60 percent done with 'Don'.

Q. Is it more action-oriented than the first 'Don'?

I don't know how to answer that. There was action in that one, there's action in this one. I hate saying things like, 'You've never seen anything like this before.' Yeah there are action sequences where Don being Don is up to no good.

Q. What was your equation like with Shah Rukh this time?

I feel in terms of his real-life personality Don, suits Shah Rukh to the hilt. In real life too there's a certain flamboyance and magnetism about Shah Rukh. He brings these qualities effortlessly to the part. Also, like me, he has great respect and love for the original Don (featuring Amitabh Bachchan). At the same time he gives the character his own spin. In the second 'Don' we've taken some of the essence of what Shah Rukh did in the first 'Don'. But we've also given him some new things to do.

Q. You wear so many hats. Are comfortable with all your roles?

I guess. I've no regrets about any of my roles. It's been more than two years since my acting debut in 'Rock On'. Its impact lingers. However, I genuinely feel my dad (Javed Akhtar) did not get enough credit for the lyrics he wrote in 'Rock On'. After such a long time these were songs that were so non-situational. Without any reference point he wrote lyrics that were so contagious and identifiable...Of course everyone loved the music of 'Rock On'. But my dad's calibre of writing in the songs didn't get its due.

Q. In 2010 you were directed by your sister Zoya in 'Zindagi Na Milegi Dobara'. How was the experience?

Yeah, all of us - Zoya, Hrithik, Abhay, Katrina, Kalki and me became this little commune travelling across Spain. We travelled a lot. Spain has everything from beaches to mountains. So far only Bollywood songs have been shot in Spain. There's a serious change in topography as you drive through. The important thing was for us to look like we belong to one group.

Q. 'ZNMD' looks like the last part of your trilogy on male bonding after 'Dil Chahta Hai' and 'Rock On'?

Funny, you say that. And why the last? No, I don't have any major fascination with cinema on male bonding. 'Dil Chahta Hai' is the only script I wrote on the theme. Gattu (Abhishek Kapoor) wrote 'Rock On' a fab script about a rock band. Zoya's script for 'ZNMD' is about three guys on the verge of making commitments in life.

Q. How was it being directing by your sister a second time?

In Zoya's 'Luck By Chance', I was a sneaky social climber. In 'ZNMD' it's a sea-change. I play this guy who for the longest time takes nothing seriously. I am not even rich and I don't pretend to be. I'm just happy being the way I am. I got to just let my hair down. Many moments in this film gave me a chance to have lots of fun. After 'Rock On', 'Luck By Chance' and 'Karthik Calling Karthik' which were all serious angst-laden characters in 'ZNMD' I play a fun character.

Q. So you had fun doing the film?

Not just me. All of us. It was the nature of the script. There was so much improvisation. There was only so much that could be put on paper. So yeah we did improvise. We participated in the Tomatino festival in Spain.

Q. And a bull fight?

Let me clarify that once and for all. There's no bullfight in 'ZNMD'. We had animal-rights organizations questioning us about it. We sent them a letter saying there was no such thing. We did participate in a Running With The Bulls festival. No bulls got injured in that. We shot it in a completely controlled environment. We plan to release it at the end of May.

Q. Reema Kagti's film starring Aamir Khan which you are producing must be very expensive considering Mr Khan doesn't come cheap?

No, it's not that expensive. It's a very straightforward thriller. It doesn't demand an expensive treatment. The final cast is Aamir, Kareena and Rani. And we have a host of other good actors in other roles.

Q. What about your singing?

All three of us Hrithik, Abhay and I, have sung in 'ZNMD'. It's a party situation. It seemed interesting to lend our own voices to our characters. It's turned out really really well. I am very excited. That's the only song I've sung in a movie this year. Otherwise I am constantly singing in real life. I was singing before this interview. I'll be singing after we're done.

Q. Why not? You get so many offers including one from A R Rahman.

It's not because I am possessive about my voice. I don't know if my voice will work on anyone else. I feel my singing adds to my performances. I don't know if it would add to other actors' performances. In 'Karthik Calling Karthik', I didn't see my singing adding to my character, so I didn't. If I feel really kicked about singing for someone else, I will. Singing is not a profession for me. As of now I'll sing only for myself.

Q. Do you also look into the individual productions that emerge from your banner, or do you leave that to your partner Ritesh Sidhwani?

Ritesh deals with the day-to-day decisions. But the larger decisions, we sit and discuss. Our formula for success? To focus relentlessly on telling a good story. To me that's really important. People remember a good story. Filmmaking begins for me with finding a good story.

Source: Bollywood Hungama

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