SRK's RA.One audio mission

obsessed with the project, Shah Rukh Khan has decided to give multiplexes a complete makeover re-equipping the sound and projection facilities

If we were to say Shah Rukh Khan is leaving no stone unturned for his brainchild RA.One, it would still be a major understatement.

His over-the-top efforts began with aggressive measures to promote the film by capitalising on the cricket frenzy during the world cup and now the IPL (Mumbai Mirror, March 23).

Exhausting all efforts to perfect the content and promotions, Khan has decided to control the way audiences watch the film, by modernising, re-equipping and replacing the sound and projection facilities in multiplexes across the country.

Reportedly, Khan, accompanied by a technical team, will head to Los Angeles, in June, to tweak RA.One with all the special sound effects, never used in any other Indian film.

For audiences to truly experience and appreciate these effects, the actor has decided to upgrade the sound systems in multiplexes. Resul Pookutty, a member of the technical team on this mission, explained, "You see, RA.One is not just a movie experience.

It will be the first Indian film to hover somewhere between being a game and a movie. It requires a very unconventional sound and visual quality for which we're installing the required equipment."