This week, on the biggest Bollywood business show on TV, Business Of Bollywood, Shah Rukh Khan, gets down to some hardcore business talk.
He's pulling out all the tricks to make his film a profitable venture for all its investors and has admitted that, had it not been for his barter deals with all his brand partners, he would have never been able to afford the colossal marketing campaign.
When zoOm quizzed him about the sequel of this multi-crore venture, SRK revealed, "A lot of money has been pumped into the technology for the film, so before it gets obsolete, I'd like to utilise it in a couple more films." He further added, "I have been told that my film's name is negative because it's the name of the villain; so if RA.One does well, I would like to make a sequel and name it G.One, after the protagonist."
Watch the badshaah talk about his promotional tactics and business mantra, on Business Of Bollywood, this Sunday on October 9 at 7.30 pm only on zoOm - India's No 1 Bollywood channel
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