Slideshow - Shahrukh Khan and Aamir Khan: The gurus of promotion and marketing

Promotion Gurus at Work

It is said ‘Jo dikhta hai, wohi bikta hai’ And looks like Shahrukh Khan and Aamir Khan follow this saying by heart! While Shahrukh Khan has been working his tail off for the promotion and marketing of his film Ra.One, we thought of bringing forth some of the promotional gimmicks by SRK, as well as Aamir Khan, for their movies. To start with, let’s talk about the man who debatably brought the concept of marketing in Bollywood: Aamir Khan. Aamir’s image which you see above is before the release of his movie Ghajini. His hairdo caught everyone’s eye and became an instant hit among the youth. Aamir, smartly so, saw this as a promotional gimmick and turned a barber for his fans! As you read ahead, you will come across some other strategies adopted by Mr. Perfectionist for the promotions and marketing of his movies. Speaking of Shahrukh Khan, he is not only the King Khan of Bollywood, but also the King of marketing and promotions. The way he is intelligently collaborating with corporate biggies and promoting his dream project Ra.One is catching everyone’s fancy. No movie has ever been marketed on such a big scale before! Shahrukh Khan has also kept Arjun Rampal’s Ra.One look under wraps! With just three weeks to go for Ra.One’s release, this could be a trump card up SRK’s sleeve. Further, have a look at Aamir Khan and Shahrukh Khan and their unique promotional and marketing strategies