17 March 2011

Shahrukh Khan’s ‘Ra.One’ makes big bucks!

Shahrukh Khan’s big-budget film Ra.One has already started earning big bucks. The film's satellite rights have reportedly been sold for a whopping Rs 40 crore. Yes, highest ever for a Bollywood film. Earlier, Aamir Khan starrer 3 Idiots was sold for Rs 36 crore to a channel.

The release date of Ra.One is not yet confirmed, then too the film was bought for such a humongous amount, and the credit goes to its producer Shahrukh Khan, who is making this sci-fi film on a production scale so large that no other Bollywood film can match up to it.

As a source is quoted by a tabloid, “The film has a huge budget; so obviously, as a producer he wants to make as much money through pre-release distribution avenues.”

Selling the satellite rights prior to film’s release is not new. Last year’s major releases Guzaarish, Dabangg and Tees Maar Khan were sold to different channels for a hefty amount.

Shahrukh Khan has even hired some of the best Hollywood SFX people to work on Ra.One and make the film a technical wonder. Shahrukh plays a superhero in this film that also stars Kareena Kapoor in the lead. In the movie’s title RA stands for ‘Random Access’.

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