Yet another flashy award show, yet another gathering of the who’s who of the film industry and yet another chance for the Bollywood stars to travel abroad. The strategy of making unlimited categories to award all and sundry regardless of the quality of their work is religiously followed by award shows, whether held in India or Canada.
Another stated motive of such franchises is to ‘recognise new talent’ and give it ‘international exposure’. In keeping with this noble principle Shahrukh Khan introduced, during a recently held film event in Toronto, debutant actor Sachiin Joshi and his action thriller ‘Aazaan’. Apparently, the film is based on the issue of biological warfare and has all the masala required for an espionage thriller. The theatrical trailer of the film was unveiled at the Toronto premiere of ‘Double Dhamaal’.
Surprisingly, certain mainstream newspapers have already gauged the talent of the young actor and the potential of the film and have started publicising ‘Aazaan’. We live in the times of cutting age PR, don’t we?
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