People around the world are singing Akon’s track, “Chammak Challo” fromShahrukh Khan’s Bollywood sci-fi blockbuster Ra. One, and that doesn’t exclude West Africa.
The track is still very popular in many African countries, and this month the New York Library published an article about the popularity of Bollywood in Africa.
Indian movies arrived in West Africa in the 1950’s and the films were a big hit. It wasn’t a problem that the films were in Hindi with no subtitles, the West Africans could relate to it. Similarities in clothing, food and customs made South Africans relate to Bollywood film.
Many learned Hindi from watching Indian movies. Currently the track, "Chammak Challo,” is a hit, and it makes African’s proud that Senegalese-American singer, Akon sings the track in Hindi. Some consider Senegal to be one of the most Indianophile West African countries where women dance to Bollywood moves,and are Bollywood buffs.
Bollywood is loved around the globe and that’s making everyone sing, “You Wanna Be My Chammak Challo!”
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