Shahrukh Khan to set a new record with 'Ra.One'

Trust Shahrukh Khan to pull out all the stops to promote his films. And when the movie happens to be his dream project Ra.One, expect something new, unique and grandiose.

While actors normally begin promoting their films just a month ahead of their release, Shahrukh Khan is embarking on a unique pan-India promotional tour that will last as long as five months until the release of Ra.One on October 26 this year.

The campaign begins today in Mumbai and will soon travel to five cities: Delhi, Chandigarh, Indore and Ahmedabad. Shahrukh will soon unveil a promo of the film in the five cities. So far, only a teaser of Ra.One has been released.

But it’s not this pan-India tour that’s getting Shahrukh Khan a place in record books. Rather, the superstar hopes to create a new record by circulating the longest Ra.One fan mail before the film’s release.

The feat would hopefully find a place in the Limca Book of Records.

As for the promotional tour, Shahrukh will travel to a lot of cities and towns before the release of Ra.One. The film’s other stars Kareena Kapoor and Arjun Rampal will join him in later stages of promotion.