09 May 2011

SRK stays out of his own film promotion!


When it comes to SRK, everything needs to be big! However, the superstar seems to be away from the promotion of his upcoming movie ‘Always Kabhi Kabhi’. While media was introduced to the star cast of the film in the presence of director Roshan Abbas, King Khan was missing from the scene.

Roshan Abbas is excited about his dream project and is all praises for Mr.Khan. He elaborates, “When I was reading out the script to SRK, I told him I don’t need any superstar for this story as it’s about school life. Shahrukh liked the idea and then we decided to make a movie.”

On asking Roshan if he was not interested in superstar, was SRK’s presence in the special video done for publicity of the film, on which Roshan wittily said, “Yes, Shahrukh has done the promo as we needed him as a producer. The movie is not only about youth but even about parents who can relate to it and we wanted a convincing personality for it. SRK was the best choice.”

“Shahrukh chose to not interact with the ‘Always Kabhi Kabhi’ team as he believed that they should not adapt his grammar of acting and his lack of interaction definitely helped me to manage the pressure,” explained Roshan.

The director denied all the reports which stated that he was trying to find a different superstar for the promo but finally SRK became the face. “This is the best piece of fiction I ever heard (he chuckles) as we did two theatrical promos without any star because SRK was shooting outside. Later, we did a video with Shahrukh and realized it has a great impact,” he added.

It seems that the ‘Always’ popular SRK decided to be 'Kabhi Kabhi' part of his own production so that his presence doesn't dominate the starcast!

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