As the biggest Indian film ever readies for a Diwali release, Shah Rukh Khan’s marketing strategy may prove to be the cracker
If you thought Aamir Khan was a marketing genius, then Shah Rukh Khan, with his latest marketing blitzkrieg, for Ra.One, seems to have overshadowed the former’s efforts. The promotional activity that started on a small-scale seven months ago has hit an all-time high now. Shah Rukh, who is popping out of every hoarding and advertisement across the country, has also toured 10 cities in India, interacted with his fans, danced with them, distributed Ra.One figurines and mesmerised them with his wit and charm.
In the last one month, he has appeared on three reality show finales — India’s Got Talent, Just Dance and Sa Re Ga Ma Li’l Champs. A couple of days ago, he was on the hot seat of Kaun Banega Crorepati with Amitabh Bachchan. He launched the Ra.One game on Sony PlayStation and social games on Indiatimes to attract children. If this is not enough, the G.One online store is selling merchandise related to the film. Products include pencil box, piggy banks, lunch box, notebooks, limited edition toys and sippers. The actor will be hosting three premieres for his film in Dubai, London and Toronto on October 24, 25 and 26 respectively.
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