Kolkata Knight Riders
The first team on the Prelude to IPL 5 is the Kolkata Knight Riders, co-owned by Shahrukh Khan, Juhi Chawla and Jai Mehta. The franchise rated as one of the most valuable brands in the IPL, is all geared up for the fifth edition this season. Earlier in the auction this year, the franchisee bought back former KKR player Brendon McCullum ($900,000), thanks to the exit of Kochi Tuskers Kerala. They also snatched West Indian player Sunil Narine for $700,000 and South African Marchant de Lange for $50,000.
The Kolkata team bid adieu to its old logo and tag line ‘All the Kings Men’ with the launch of their new logo and new tagline- ‘New Dawn New Knights’. The team’s official colours were black and gold which was changed to purple and gold in the fourth season.
Trevor Bayliss has replaced the team’s former coach Dav Whatmore. The team also has a new member in its army - Rudi Webster - well-known sports’ psychologist as the KKR Mental Skills coach.
Despite not performing well in the earlier seasons, the franchise has always been a top brand. In fact, it was recently rated by a UK-based brand valuation company as one of the top brands in the IPL. Kolkata Knight Riders brand value has been estimated at $57.576 million. Experts say the true test of a brand is its ability to procure income. Team owners spent staggering amounts to get the franchises in the competition and win a loyal fan base; this is seen among sporting brands across the globe.
The team under the leadership of Gautam Gambhir put up a decent performance in the last season, will be looking forward to better it this year. Much to the delight of KKR fans, if all goes well, Eden Gardens will be heard singing “Korbo Lorbo Jeetbo Re…”
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